Creative Trafficking Specialist (Fixed-Term Contract)
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
Warner Bros. Discovery seeks a creative trafficking specialist to join the Subscriber Acquisition Marketing team. This role will be responsible for trafficking the digital marketing assets for sports & entertainment via an automated system.
The ideal candidate will be passionate about television, movies, entertainment, and digital marketing. They will be proficient in performance marketing and creative processes and have holistic understanding of the performance marketing process. This role demands an eye for detail and structure to be successful.
DCO (Dynamic Content Optimisation) is our standard assets delivery process, whereby campaign information, scheduling and creative elements are inputted into a feed (data spreadsheet). The creative assets are coming together automatically within the platform using ready-made templates. This drives efficiency and allows for scaling campaigns across both creative production and media management.
The candidate will be pivotal in ensuring that the correct information is set up in the feed according to the media plan and media requirements. They will also verify the accuracy of the creative output, confirm deliveries to the media teams and communicate with other teams as necessary.
Please note – this is a Maternity Cover contract until January 2026.
Your Role Accountabilities…
- Work closely with Creative team/Marketing acquisition team/Global media buying team to populate the feed and streamline workflows and assets delivery
- Monitor and maintain essential documents (specs, process, workflow, best practice, taxonomy)
- Manage the Media Drive & Smartly Library housing all creative files for trafficking
- Generate creative assets using an automation platform
- QCs assets for specs, correct dimensions and file formats
- Generate file naming conventions essential for performance measurement
- Traffic and deliver final files to automation platform or media team
- Confirm campaign launch has gone live
- Troubleshooting
Qualifications & Experience…
- Some work experience in Digital Marketing ecosystem, working with channels such as Social, Display, YouTube, Search, Native and Discovery
- Hands-on with a proactive, can-do attitude
- Nice to have experience in Dynamic creative optimization tools such as Smartly, Google Web Designer or in feeds management
- Excellent communication in English and interpersonal skills
- Knowledge of digital creative assets: specs, best practice, creative guidelines
- Strong communication skill and experience presenting data
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.