B2B Group Manager, Marketing
A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right.
We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.
At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.
Thumbtack by the Numbers
- Available nationwide in every U.S. county
- 80 million projects started on Thumbtack
- 10 million 5-star reviews and counting
- Pros earn billions on our platform
- 1000+ employees
- $3.2 billion valuation (June, 2021)
About the Product Marketing Team
We believe that “all boats rise with the tide,” and we’re committed to supporting each other, our partners, and our stakeholders through collaboration, open communication, and critical thought partnership. Our Product Marketing team is at the forefront of strategy and product shaping, ensuring we bring competitive products to market. Now, we’re excited to expand with a new B2B Marketing team. This fresh and innovative function will spend its first year strategizing and proving a hypothesis-driven program designed to scale over time. If you’re passionate about account-based marketing, eager to make a significant impact, and ready to have some fun along the way, we’d love to have you join us!
About the Role
As a Group Manager, you will be responsible for building our B2B Marketing program from the ground up, leveraging your extensive experience in marketing to large, national companies. In this critical role, you will collaborate with the Sales and Commercial Operations teams to acquire significant national accounts. By gaining a deep understanding of our customers and evaluating our competitive position, you will identify opportunities to attract new accounts and develop a strategic, hypothesis-driven roadmap.
Your work will involve testing and validating acquisition strategies through cross-functional collaboration, ensuring that both customer and business goals are met. This team leader position, with additional hires planned for Q4, will see you develop and execute highly targeted account-based marketing (ABM) strategies designed to drive engagement, pipeline growth, and revenue.
The ideal candidate will have a proven track record in B2B marketing and a deep understanding of ABM principles and methodologies.
Responsibilities
- Build a comprehensive B2B Marketing Playbook to leverage key personas, identify target accounts, and create tailored marketing to address their specific needs and pain points.
- Design Multi-Channel campaigns across various channels, including events, personalized outreach, email, direct mail, and social media to effectively engage target accounts.
- Evaluate event marketing that would utilize trade shows, conferences, and webinars to build and nurture relationships with high-value accounts.
- Work closely with Sales leaders, Sales Enablement and Product Marketing to align on lead criteria, develop sales playbooks, collateral, and training materials, ensuring seamless marketing and sales coordination for a tight sales pipeline.
- Lead experimentation initiatives and test new marketing hypotheses, execute controlled experiments, and analyze results to refine and scale successful strategies.
- Plan for future expansion by strategically growing team resources, investing in advanced marketing technologies, exploring new engagement channels, and strengthening sales integration for continued success.
What you'll need
If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
- 10+ years in B2B marketing with a focus on account-based marketing and demand generation.
- Demonstrated ability to build a scalable B2B marketing program and execute ABM strategies that deliver measurable business results.
- Proven ability to partner closely with Sales leaders to drive traffic to and support the Sales pipeline, incorporating events, marketing, and messaging into Sales motions.
- Skilled at creating comprehensive marketing plans that align with business objectives, identifying market opportunities, and making data-driven decisions.
- Proficiency with marketing automation platforms, CRM systems, ABM tools, and a deep understanding of the B2B landscape and industry trends.
- Experience in managing and leading marketing teams, including hiring, training, and mentoring, with strong team-building and leadership abilities.
- Proven track record of managing marketing efforts during periods of growth, change, or transformation, with strong analytical skills to interpret data and optimize performance.
Bonus points if you have
- MBA a plus
- Experience in home service professionals, with a strong network of industry contacts and relationships.
- Relevant certifications in marketing, digital marketing, or related areas are a plus.
Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model here.
For candidates living in San Francisco / Bay Area, New York City, or Seattle metros, the expected salary range for the role is currently $199,750 - $285,500. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
#LI-Remote
- Virtual-first working model coupled with in-person events
- 20 company-wide holidays including a week-long end-of-year company shutdown
- Library (optional use collaboration & connection hub)in San Francisco
- WiFi reimbursements
- Cell phone reimbursements (North America)
- Employee Assistance Program for mental health and well-being
Learn More About Us
- Life @ Thumbtack Blog
- How Thumbtack is embracing virtual work
- Follow us on LinkedIn
- Meet the pros who inspire us
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .