Shine a light on your DEI initiative
Let’s celebrate and promote the initiatives that are nurturing diversity, equity, and inclusion in your workplace.
Is your organisation running an initiative that’s helping to build a more diverse, equitable, and inclusive workplace? Whether it’s a long-running program or something newly launched, we’d love to hear about it—and help you share the story.
From policy changes and employee networks to community partnerships and internal programs—if it’s contributing to a culture of inclusion and belonging, we want to celebrate it. By sharing your initiative with our community, you’ll show how your organisation is turning DEI commitments into meaningful action.
Please use the short questionnaire form below to tell us about your initiative and the successes it’s had. Once we have all the information we need, we’ll create the story and publish it on our website and/or social media channels, sharing it with thousands of women.
How it works
1. Request your story
Once you complete the form below, we’ll send a tailored questionnaire to your nominated employee.
Estimated time: 2 weeks
2. Story creation
When we receive the written or video-recorded responses, our team will prepare your story.
Estimated time: 3 weeks
3. Approval
You’ll receive a draft to review, with up to two rounds of edits included.
Estimated time: 3 weeks
3. Scheduling
Your approved story will be published on the WORK180 blog, your employer profile, and/or our social media channels, depending on the format and content.
Estimated time: 2 weeks
5. Published
We’ll share the final live links with you so you can share the story with your team and social media channels.
Please tell us about your DEI initiative so we can create your story.
Scroll to the bottom of the page to view some of our frequently asked questions.
Frequently asked questions
Where will this story be published?
It depends on the format you choose:
- Blog articles are published on the WORK180 blog, visited by over 10,000 people each month who are actively seeking inclusive employers. It’s also been named one of Feedspot’s Top 10 Best Career Woman Blogs and Websites.
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Blog and video stories are added to your WORK180 employer profile, where job seekers go to learn more about your organisation. Featuring your story here helps drive ongoing exposure and SEO traffic, giving it visibility well beyond the initial promotion.
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Social media sharing varies by format.
This multi-channel distribution helps you reach a broader audience, build trust with candidates, and amplify your employer brand over time.
What is the difference between the social media carousel, video and long-form article options for employer stories?
When completing the employer story selection form (above), you’ll be asked to select whether you want your story to be shared as a social media carousel, video, or long-form article.
Social media carousel
A carousel is made up of multiple slides that users can swipe through on platforms like LinkedIn or Instagram. Each slide includes short, punchy quotes or insights—these could be from an employee, a leader, or a spotlight on a specific initiative your company is running. It’s a visually engaging format that works well for concise messages and typically performs strongly on social media.
Great for: High-impact, bite-sized stories with visual appeal.
Where this type of story appears:
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WORK180 social channels (Linkedin and Instagram)
View example here
Video
This option allows someone from your team to speak directly to camera by answering a short set of guided questions. This could be a people leader, program owner, or spokesperson sharing details about a specific initiative or how that initiative has personally impacted them or others. They’ll receive a link to record their responses on their phone or laptop—no special equipment needed. They can re-record each answer until they’re happy, and we’ll handle the editing before sending the final version for approval. Filming in a space that reflects your workplace (like an office or worksite) is encouraged.
Great for: Personal, authentic storytelling that puts a face to your culture.
Where this story appears:
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Your WORK180 employer profile
View example here
Long-form article
This is a blog-style story published on the WORK180 website. We’ll also share a teaser (short excerpt and image) across our social channels with a link to the full article. This format is ideal for in-depth storytelling about a specific initiative your company is running. It could include details on how the initiative came to life, the impact it’s had on employees, key aspects of the program, or how it’s helping to create a more inclusive and supportive workplace.
Great for: Showcasing the success and impact of workplace initiatives and programs.
Where this story appears:
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Your WORK180 employer profile
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WORK180 social channels
View example here
Will the story follow our corporate tone of voice?
WORK180 will be narrating the content we write about your organisation. To this end, we will be using our own brand guidelines and tone of voice, and not attempting to replicate each endorsed employer’s corporate brand voice.
We’ve been writing for our audience for a while now, and know how to hit that empathetic and conversational tone just right to keep our readers engaged and inspired. This third-party perspective of your organisation provides additional influence, credibility, and authenticity to your endorsed employer brand.
Will I get to review the story before it's published?
Yes. We will of course appreciate your participation and feedback in the fact-checking process. However, in terms of the style and tone of voice, as the narrators of the content we must be consistent with the trusted brand tone our audience has come to expect. So, please be aware some suggestions or edits that conflict with this tone may not be applicable.
How long before the story will be published?
From the time we receive a completed nomination form, we will try to have the story live on our platforms within 12 weeks.
How will I know when our story is live?
Once the story is published, you will be provided with the links.
Please feel free to share these across your own channels.
How does the video process work?
We’ve made it simple and stress-free.
If you select a video story, just enter the name and email of your chosen spokesperson in the form.
They’ll receive a link via email to record their answers using their phone, laptop or desktop computer —no special equipment needed and only takes a few minutes.
What to expect:
- They’ll be guided through a few short questions related to your selected topic.
- Answers can be re-recorded until they’re happy with them.
- We recommend filming in a location that reflects your workplace (e.g. vibrant office, site, depot)—avoid boring white walls for backgrounds and loud background noise.
- Once submitted, we’ll handle all the editing and send you the final video for approval.