Why employer branding matters
A compelling employer brand doesn’t just help fill roles, it enhances every stage of the recruitment funnel. From the moment a candidate encounters your company to long after they’re hired, a strong employer brand can dramatically increase the impact of your efforts.
A strong employer brand helps you:
- Increase awareness and visibility among the talent you want to reach
- Attract candidates who align with your values and mission
- Spark interest and engagement with your job ads and content
- Encourage more qualified candidates to apply
- Strengthen the candidate experience during interviews
- Improve hiring outcomes and long-term retention
Why employer branding is worth the investment
Source: LinkedIn, “The Ultimate List of Employer Brand Stats“
%
of job seekers research your employer brand before applying
%
A strong brand can reduce cost-per-hire by 50%
%
Companies with strong brands hire 1-2x faster and attract 50% more qualified applicants
%
A compelling brand can reduce turnover by 28%
Powerful employer branding tools to tell your story
Below, you’ll find a range of employer branding products designed to grow your reputation amongst top talent so your organisation is top of mind when they’re ready to make their next career move.
Employer Stories
Bring your organisation’s values and culture to life through storytelling that spotlights the real experiences of your people.
Endorsed Employer Campaigns
Showcase your DEI leadership and be seen alongside top employers in campaigns designed to amplify your impact and build lasting credibility.
Job Vacancy Campaigns
we’ll turn your job ads into eye-catching social content that reaches thousands of women across key social media platforms.
Learn more about your WORK180 endorsement
Leveraging your WORK180 Endorsement
