Leveraging your
WORK180 endorsement
As a WORK180 Endorsed Employer, your organization is committed to diversity, equity, and inclusion – let’s spread the news about all the great things you’re doing!
Below is a range of suggestions on how you can use your WORK180 endorsement to raise your profile as a workplace where women can thrive.
Leveraging your endorsement badge
Promoting your endorsement to candidates
Promoting your endorsement to your employees
Leveraging your WORK180 endorsement badge
The WORK180 endorsement badge is synonymous with great workplaces for all women. There are a variety of ways you can proudly promote this well-earned accolade.
Feature the badge on your website
We highly recommend that you add your WORK180 endorsement badge to your website. You may want to position it within the website footer so that it can be easily viewed on every page of your site. Be sure to check out our badge guidelines first.
Update your LinkedIn banner image
You may want to make a WORK180 LinkedIn banner file available to staff to use for their Linked profile. Alternatively, they can add the WORK180 badge to their existing LinkedIn banner image.
Display your badge on Indeed and Glassdoor
WORK180 has teamed up with two of world’s most popular career platforms to help even more job seekers find workplaces where they can thrive. This means you can now proudly display your WORK180 endorsement badge on your company’s Indeed and Glassdoor profiles.
Promoting your WORK180 endorsement to candidates
Raising the awareness of your WORK180 endorsement amongst potential candidates will improve your chances of attracting high quality and diverse talent. Here are some ways you can promote your endorsement.
Social media
Why not announce your WORK180 endorsement via your social channels? This is a great way to share the great news with your wider network.
Here are the endorsement announcement banners you can use to accompany your announcement:
Linkedin | Facebook | Instagram
And don’t forget to add #WORK180 to your post!
Job ads
We highly recommend that you include the link to your WORK180 profile page in your job ad template. You can see this example job ad from Coles on their own website’s careers page includes a link to their WORK180 profile.
We also recommend mentioning your WORK180 endorsement on any 3rd party job sites you use as well. Something along the lines of “We are proud to be recognized as an employer of choice for women by WORK180.“ and you can incorporate your badge into the image that you use in your job ads too. See example to the right.
Careers page
It is worth considering how you can make your WORK180 endorsement prominent on your organization’s own careers page. Please feel free to use this banner (click button below) on your website or reach out to your DEI Account Manager to request a custom design.
Press release
You may want to consider reaching out to your comms team to arrange a press release announcing your WORK180 endorsement. Here are some examples of press coverage that Endorsed Employers have received about their WORK180 endorsement:
Glass Door listing
Add your endorsement badge to your organization’s listing on glassdoor.com.au so that potential candidates searching for your employee reviews can see that you are a WORK180 Endorsed Employer.
Promoting your endorsement to your employees
It’s important to let your current employees know about your WORK180 endorsement and commitment to gender equity. Some suggestions on how to do this include:
Internal announcement
It is worthwhile making a formal announcement to your staff so they are aware of your commitment to diversity and equity. Here is a template you can use for your internal announcement.
Pull up banners
We can design a pull up banner promoting your WORK180 endorsement that you can display in your office. For more information, reach out to your DEI Account Manager today.
Watch our presentation on leveraging your WORK180 endorsement
Download the checklist
Want more ideas on how to promote your WORK180 endorsement? Download our checklist today
Learn more about your WORK180 endorsement
Making the most of your package inclusions
