Dressing for success & Women in hi-vis and hardhats
Submission deadline: 21 June 2023
First Publish Dates: 6-9 August 2024
This month we will be focusing our content on the way our uniform or work attire can help us feel more authentic and included at work. As well as a spotlight on the women who wear hard hats and hi-vis to work.
About the dressing for success campaign
We are asking eligible Endorsed Employers to submit real-world testimonials from women about how their work attire empowers them to be their best and most authentic self.
The article will help our community of women feel that their experiences are seen and supported, and also be a great promotional opportunity for your organization to show how you’re ‘walking the talk’ when it comes to inclusion.
The questions to answer
Supply the testimonial of one woman within your organization that answers these three questions:
- What item of clothing helps you feel like your most empowered and authentic self at work? (Supplying a picture would be highly appreciated)
- What is it about this item that makes you feel this way?
- How does it feel to know you are supported to wear this item and be your authentic self at work?
Word limit: 250 words
Keep in mind that your submission will be published along with submissions from other Endorsed Employers too. Here are some suggestions to consider to help yours stand out:
- A story about ways a woman is adding more floral or bright colored patterns to their corporate power suits.
- A story about ways in which a woman can wear scarves or headwear to work to better reflect their race, religion, or ethnicity at work.
- A story of a trans person who feels empowered and validated by wearing clothes that best align with their gender.
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Dressing for success and embracing your self-expression
- 9 Employers empowering you with authentic workwear
BONUS Content Opportunity: Women in hi-vis and hard hats
In this month’s special spotlight, we want to raise the voices and experiences of women in traditionally male-dominated industries like construction, mining, transport, and any others where they spend their days in hi-vis and/or hard hats.
Not only will the article help the women in our community feel that their experiences are seen and supported, but it will also let them better see your organization as a place where they could succeed.
The questions to answer
Supply the testimonial of one woman within your organization that regularly wears hi vis, hard hats, or other PPE within a usually male-dominated industry that answers these three questions:
- Why do you love what you do?
- What’s one myth you think needs to be busted to get more women into industries like yours?
- Why do you think gender equity is important in these industries?
- What’s your best tip for other women to find success in male-dominated industries?
Word limit: 350 words
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Women in hard hats and hi vis: Real stories of success at work
- The facts & fables of what it’s like to work in hi vis & hard hats
To submit your organization’s advocacy campaign contribution, complete the form below.
You can participate in just one topic, or both, but please abide by each individual word count. Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
Other upcoming campaigns
Green flags for flexlible cultures
Publishing in September 2024
Deadline is 19 July 2024
Prosperous career pivots
Publishing in October 2024
Deadline is 16 August 2024
Can kindness and leadership coincide?
Publishing in November 2024
Deadline is 27 September 2024
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.