Mentors, allies, and sponsors & Women of color
Submission deadline: 18 April 2024
First Publish Dates: 3-7 June 2024
This month we will be focusing our content on the definitions, benefits, and examples of mentorship, allyship, and sponsorship in the workplace. As well as spotlighting the voices of women of color.
About the mentors, allies, and sponsors campaign
We are asking eligible Endorsed Employers to help us create an article of real-world testimonials from women that provide examples of mentorship, allyship, and sponsorship within your company.
Not only will this article be a great promotional opportunity for your organization to really show how you’re ‘walking the talk’, but it will also offer the women in our community actionable links to open opportunities within your organization.
The questions to answer
Supply the testimonial of one woman within your organization who has either received mentorship, sponsorship, or has benefited from an act of allyship that answers these four questions:
- Is your testimonial about mentorship, allyship, or sponsorship? (please pick only one)
- How did you come to receive mentorship/allyship/sponsorship?
- What have you gained from the experience?
- What advice would you offer other women looking to find a mentor/sponsor/ally?
Word limit: 250 words
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Mentor, ally, sponsor: How to get one, and why you should
- The top companies offering mentorship, allyship, and sponsorship
BONUS Content Opportunity: Women of color
In this month’s special spotlight, we want to raise the voices and experiences of women of color.
Not only will the article help the women in our community feel that their experiences are seen and supported, but it will also let them better see your organization as a place where they could succeed.
The questions to answer
Supply the testimonial of one woman of color within your organization that answers these three questions:
- How do you hope your career grows in the next 10 years?
- Tell us about a time when you felt truly supported and/or included in your current workplace.
- What advice could employers take to make you and other women of color feel more supported?
Word limit: 350 words
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Women of color: Real stories of success at work
- Where are women of color getting the best support at work?
To submit your organization’s advocacy campaign contribution, complete the form below.
You can participate in just one topic, or both, but please abide by each individual word count. Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
Other upcoming campaigns
Return to work programs
Publishing in July 2024
Deadline is 17 May 2024
Dressing for success
Publishing in August 2024
Deadline is 21 June
Women in hi-vis and hard hats
Publishing in August 2024
Deadline is 21 June
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.