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Product Campaign Manager

Full time
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South East Water
Mining, resources & energy
501-1,000 employees
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Who are we?

We’re here to help people live well and create a better and more sustainable future. We support healthy and liveable communities by delivering water, sewerage and recycled water services to 1.77 million people who rely on us every day and every night. At South East Water, we innovate with purpose and act with care to deliver healthy water for life. Fresh thinking and collaboration are at the heart of our organisation. We are constantly learning, embracing the challenges of today and excited by the opportunities that tomorrow will bring.

The role

Reporting to the Brand and Marketing Manager, the Product Campaign Manager will support the business on its journey to becoming a digital utility. This role will be responsible for leading the customer marketing plan and driving the ongoing customer behaviour change trials.

This Digital Utility program is trialling new technologies, with an aim to explore and confirm the benefits that this technology can bring to customers. Key responsibilities of this exciting 12-month, fixed term opportunity include the following:

  • Leading the customer marketing plan for the digital meter exchange program.
  • Developing and leading the implementation of the automated customer communication processes.
  • Identifying and creating the customer journeys.
  • Leading the design and execution of the customer behaviour change program.
  • Working closely with a range of teams to deliver customer outcomes.
  • Creating and driving the go-to-market campaigns for new product development.
  • Identifying opportunities for continuous improvement across the digital meter exchange role out plan and overall customer experience.
  • Understanding digital communication best practice and working across the business to champion digital communication processes that support the delivery of a positive online customer experience.
  • Content copy writing, developing website content when required.

Who are you?

To be successful in this role, you will have experience in developing and delivering marketing strategies and strategic campaigns across a range of customer channels including email and SMS communication, digital channels like website and service portals, and field-based interactions.

Proven experience working with a mass-market customer base within a complex, regulated and highly collaborative environment is essential.

More specifically, you will possess:

  • Test and learn/experimentation experience.
  • Customer behavioural change experience and understanding of the value of behavioural and data science.
  • Technical capabilities in page creation and experience in AEM is beneficial.
  • Sound knowledge and experience operating within a government environment and of Board environments/governance.

What's in it for you?

  • A commitment to work-life balance with truly flexible working arrangements, including hybrid working, leave purchasing and RDO options.
  • 14 weeks paid parental leave for all parents and paid super on unpaid parental leave
  • A range of benefits, including free on-site parking and cultural leave.
  • A great culture working in collaborative teams with strong work ethics.
  • Career focused learning and development opportunities.
  • The opportunity to be part of an organisation committed to environmental initiatives.
  • Enjoy modern office facilities with panoramic beachfront views.

We're for everyone

We do meaningful work, but how we do it is just as important. We’re here to help people live well, protect the environment, and keep healthy water and resources accessible and affordable for all.  We know to make a positive difference we need to support our people to be their very best. Flexibility and innovation are at the heart of how we work.  But it’s our people’s collective ambition, authenticity and differences that bring our culture to life. 

Our people are as diverse as the communities we serve. Everyone brings a unique voice and a refreshing perspective that keeps us innovating. It makes us better learners, thinkers and collaborators, helping create better outcomes for our customers. Even though we’re all different, we still share a common goal to deliver healthy water for life. 

We encourage applications from Aboriginal and Torres Strait Islander People, members of the LGBTIQ+ community, people with disability and from culturally diverse backgrounds. We aim to provide an inclusive and accessible workplace for everyone. If you need any help with the application process or would like to discuss your reasonable adjustments during interviews, or to learn more about the role, please contact:

Keen to make an impact?

Click here to check out the position description. We're accepting applications for this exciting opportunity until Monday 5 June 2023.

Visit to learn more about us and how we serve our customers.