International Campaign Marketing Manager (12 Month FTC)
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Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
About us
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.
GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The Role
As International Campaign Manager, you will play a crucial role within the Demand Generation team, responsible for driving marketing campaigns across the international regions and audiences in Europe, North America, and Australia & New Zealand. This role involves building, executing, and optimising both 1:many campaigns and targeted ABM strategies to achieve our demand generation and revenue goals.
The ideal candidate is KPI-driven, agile, and adept at managing campaigns across multiple regions & channels. You’ll work closely with internal teams and external agencies to ensure campaigns are aligned with our international demand generation strategy. This role is based in London.
Responsibilities include:
- Campaign development & execution: Build and implement data-driven, impactful campaigns across various channels, including email, paid media, webinars, and direct mail. Focus on scalable 1:many campaigns and targeted ABM strategies.
- Performance tracking & reporting: Establish KPIs and regularly track and analyze campaign performance to ensure pipeline growth and alignment with regional goals.
- Localization: Tailor global campaign content to meet regional audience needs. Develop specific regional messaging and creative elements to drive engagement.
- Stakeholder collaboration: Partner with field marketers, product marketing, content marketing, designers, partnerships team, and Sales to create pertinent campaigns that drive high-quality Marketing Qualified Accounts (MQAs) and accelerate pipeline.
- Audience management: In collaboration with field marketers and partner marketing, ensure that we are targeting the right audience.
- Agency/ freelancer management: Collaborate with external agencies on planning, execution, content development, and translation to ensure high-quality deliverables aligned with campaign objectives.
What excites you
Strategic Campaign Building: Developing and executing multi-channel campaigns that strategically align with demand generation and revenue goals.Data-Driven Decision Making: Tracking KPIs, analysing performance, and making data-informed adjustments to optimise campaign outcomes.Creative Localization: Tailoring global content for regional audiences, crafting messaging and visuals that resonate locally while supporting the broader brand vision.Cross-Functional Collaboration: Working closely with various internal teams (field marketing, content, design, sales) to create cohesive, impactful campaigns.Audience Targeting: Identifying and refining audience segments for targeted outreach, collaborating with field and partner marketers to reach the right prospects.Agency and Freelancer Coordination: Managing external resources, including agencies and freelancers, to ensure timely, high-quality, and aligned campaign deliverables.Adapting to Change: Embracing a fast-paced, agile environment where campaign strategies may need to pivot to respond to new data or market conditions.
What excites us
- Experience: 4+ years in B2B marketing or campaign management with a strong understanding of demand generation and ABM principles.
- Metrics-Driven: Proven track record of KPI-driven campaign management with a focus on pipeline acceleration and revenue impact.
- Communication & collaborations: Good communication skills. Able to work cross-functionally within multiple internal teams and external agencies and freelancers..
- Adaptability: Comfortable working in a fast-paced environment and managing multiple projects with tight deadlines.
- Values: Aligns to GC’s values. Positive attitude and team player who thrives in a fast-paced, hyper growth environment
(some of) The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- Equity -all permanently employed GeeCees receive equity so we can share in the success we achieve together
- Parental leave -to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We're an organisation defined by our values; We start with whybefore we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.
We’ve got a long way to go, but here’s how we’re doing as of July 2024;
45% identify as women
23% identify as Black, Asian, Mixed or Other
10% identify as LGBTQIA+
9% identify as neurodiverse
2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.