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Creative Content Lead (Social Media)

Philip Morris International UK

Location: Greater London

Job Type: Full time


United Kingdom, London

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

It is an exciting, ever-changing environment – ideal for the person who is driven, disruptive and dynamic. If you are comfortable with ambiguity and excited by the challenge of shaping things from the ground up, you will enjoy it. There is endless space to develop too, so you are progressing your career as fast as you build our smoke-free future.

Social media has a vital role to play in helping PMI to communicate a clear and engaging vision for a smoke-free future. With this in mind, we are looking for a Creative Content Lead (Social Media) to join our in-house agency function, PMI Studios, based at our regional hub in London.

This position will be responsible for managing and supporting our global corporate social media channels with content production, creative strategy, and day-to-day advising to our key stakeholders.

You will need to have first-rate writing skills, with experience working within corporate environments to deliver complex content in an engaging way.


  • Ideate, produce, and oversee the ongoing content calendar for PMI’s corporate global social media channels.
  • Develop quality copy that aligns with PMI’s messaging and is fuelled by relevant data and insights.
  • Lead the development of content in a number of key business areas e.g DEI, supporting relevant stakeholders and providing strategic direction and leadership for relevant projects or long-term campaigns.
  • Help colleagues in the social media team and wider studio function to identify new opportunities to engage and reach target audiences with our messaging.
  • Act as direct POC for the employee advocacy executive, supporting the ongoing programme and ensuring relevant content is shared on an ongoing basis.
  • Support with guiding the community management team to ensure responses are aligned with corporate messaging.



  • Strong copywriting, editing, and proofreading skills with experience writing for different types of audiences and subject matters
  • A creative mind: you have a passion for storytelling, and you can come up with original high-quality content for global audiences
  • Knowledge of online content strategy and creation with the ability to think omnichannel
  • Excellent knowledge of social media channels and the opportunities provided by each of them for PMI
  • Experience working with agencies, colleagues, and stakeholders in other locations
  • Graphic content creation skills preferred
  • A passion for driving behaviour change and a willingness to think laterally and creatively about associated content messaging

  • People first – operating with an agency mindset, you consistently consider the needs of your audience(s), stakeholders and colleagues in equal measure, working in a collaborative and inclusive way
  • Humble and curious – you acknowledge that you may not have all the answers and seek input and ideas from diverse sources
  • Growth mindset – you seek out feedback and look for ways to develop yourself and others
  • Strategic – you see the bigger picture, and use data and creativity to help you paint it for others


  • We genuinely care about our people and we show this through living out our Employee Brand each and every day. It’s what connects every colleague in every market.
  • In addition to a competitive salary and benefits package, we offer a fantastic office environment and look to ensure you have the best work-life balance possible.
  • Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

To join our growing team…

Key things to know before you apply:

  • Relocation support is not available for this job.
  • If you have been in your current job for less than 12 months or if you are on a Performance Improvement Programme, you must get the approval of your current manager before applying for the job.
  • To find out more about eligibility to apply for internal jobs, please refer to the Open Sourcing Employee Guidebook on the Internal Careers

Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International (PMI) is a leading international tobacco company working to deliver a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. Since 2008, PMI has invested more than USD 10.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. In November 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. As of September 30, 2023, PMI's smoke-free products were available for sale in 82 markets, and PMI estimates that approximately 19.7 million adults around the world had already switched to IQOS and stopped smoking. Smoke-free products account for approximately 36.2% of PMI’s total third-quarter 2023 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and, through its Vectura Fertin Pharma business, aims to enhance life through the delivery of seamless health experiences. For more information, please visit and