Sales Manager

The Premier Inn is loved by millions of guests in the UK and beyond. We’re looking for someone who can excite other business customers to create an Account and form a business partnership with us. There’s a lot that goes into that famous purple room and, you’ll be showcasing the benefits of becoming a Premier Inn partner.

Working with other internal teams: Business Support, Sales Operations, Commercial Operations and the Commercial Leads you’ll be offering a great proposition that will make potential customers wonder why they would need to consider staying anywhere else.

Your relationship management, will-to-succeed, desire and passion will enable you to become a success in this role. 80% of the role will include new business, through leads, many of which are ‘warm’ already. We also like to think that signing up to the No.1 budget hotel brand isn’t that much of a hard sell! You’ll have a clear run, in terms of the business you bring on board and the value of that business to Premier Inn.

Salary: £27,000 - £32,000 + up to 30% bonus

Location: Dunstable

Why you’ll love it here

• Healthcare: BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
• Bonus: Up to 20% sales and 10% company performance related bonus
• Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll do

• Proactive identification of new business opportunities linked to the B2B sales strategy and customer segmentation.

• Presentation, negotiation and agreement for all existing and new business proposals, re-negotiations or additional projects within existing customer portfolio.

• Build genuine rapport and trust to win support at all levels of the customer’s business.

• Strategic account management and customer targeting ensuring customer satisfaction, increased production YOY and high account renewal rate.

What we need

• Ideally well-rounded knowledge hotel industry and travel management buying behaviours. (or wider hospitality)
• Understanding of different routes to market/distribution systems so can engage customer with informed discussion/guidance.
• Focused on customers, finding ways to meet and exceed expectations.
• Builds productive relationships with colleagues, both internally and externally. Able to identify and manage the best resources to effectively deliver project plans.
• Commercially aware with an understanding of revenue management.

Be part of the Commercial

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.