Recognizing the remarkable

Submission deadline: 31 January 2024

First Publish Dates: 4-8 March 2024

This month will be a month of rewards and recognition, and we want to give our community the opportunity to recognize the leaders in their lives that are truly making a difference.

About the recognizing the remarkable campaign

We are asking eligible Endorsed Employers to contribute to an article of real-world testimonials from women that celebrate the ‘best bosses’ and the qualities that make them great.

Not only will this article be a great promotional opportunity for your organization to really show how your leaders are ‘walking the talk’, but it will also encourage the women in our community to consider your open job opportunities to possibly end up working with the same leaders.

The questions to answer

Select one manager/leader within your organization and supply testimonials from one, or several, of their reports that answers these three questions.

  1. Who would you like to nominate (name, pronouns, and role title), and how do you work with them?
  2. What actions does this person take that make them a supportive and inclusive leader? (specific examples would be highly appreciated)
  3. What’s the outcome of these actions, or how do they make you feel?

Word limit: 350 words

Keep in mind that your submission will be published along with submissions from other Endorsed Employers too. Here are some suggestions to consider to help yours stand out:

  • Do you have any male ally leaders that have been actively supporting their reports?
  • Does your CEO do a particularly excellent job of inspiring inclusion within your entire workplace?
  • Is there a woman of color (or another underrepresented community) whose presence has inspired a new hire to join your organization? 

Potential article headlines

(These are only examples and will depend on the actual content submitted)

  • What makes a great leader? 12 true tales to answer this question
  • 8 of the best bosses leading the way for inclusive workplaces

To submit your organization’s advocacy campaign contribution, complete the form below.

Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.

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FAQs

What type of images do you need?

Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.

Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.

How will the advocacy campaign content be shared?

The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.

Will all my content be included?

Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.

We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.

I need to speak to someone, who should I contact?

Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.

How will I know when a campaign is live?

Once the main campaign content piece is published, you will be provided with the links. 

Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.

Will I get to view the campaign before it goes live?

No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.