Ready to get started?
Please select which type of employer story you would like:
Showcase your diversity, equity and inclusion initiative or program
Do you have a standout DEI initiative or program making an impact? Whether it’s a mental well-being program, a thriving employee resource group, or a successful return-to-work program, share how you’re creating an inclusive workplace where women thrive!
Where this story appears:
- Your WORK180 employer profile (videos and blog articles only)
- WORK180 social channels
Story format options:
- Short video
- Social media carousel
- Blog article
Share a team member’s inspiring story
We can create a story about your CEO or senior leaders, new recruits or first-year apprentices, industry experts or career transitioners, employees with children or without, people of all genders, ethnicities, abilities, sexual orientations, or their allies. Everyone is welcome!
Where this story appears:
- Your WORK180 employer profile (videos and blog articles only)
- WORK180 social channels
Story format options:
- Short video
- Social media carousel
- Blog article
Promote your standout policies or benefits
Are your policies leading the way in your industry? From flexible work to paid parental leave, showcase the benefits that make your workplace stand out. Attract top talent by highlighting the policies that truly support your people.
Where this story appears:
- Your WORK180 employer profile (videos and blog articles only)
- WORK180 social channels (carousels and blog articles only)
Story format options:
- Short video
- Social media carousel
- Blog article
Format options for your Employer Feature Story
When you complete your employer story selection form, you’ll be asked to choose from three format styles for your story. Each format can be used for one of three types of stories: employee story, initiative case study and policy case study. Got more questions? See our FAQ below.
Short video
- Creating a video story is as easy as answering a few questions on your phone or laptop—no special skills or equipment needed! We use Vouch, a user-friendly tool that makes it simple.
- Published on your employer profile page and, in some instances, promoted on Instagram and Linkedin.
Social media carousel
Long-form article
- Simply complete a short questionnaire, and our team will turn your insights into a engaging feature article.
- Published on on your employer profile page and promoted on LinkedIn
Examples of Employer Feature Stories
The hockey goalie that’s building a winning team in data science
What do rugby, hockey, ice dancing, and world-class data science and advanced analytics have in common? And no, the answer isn’t a sequel to Brad Pitt and Jonah Hill’s oscar nominated movie, Moneyball.
The answer we are looking for, is Cassie Jordan.
How one woman is making the gas industry safer, fairer, and better for all women
When Michelle Zaunbrecher faced a significant health challenge in 2017, she took the opportunity to reflect on her life.
At the time, she was already the Vice President of Arrow Energy‘s Health, Safety, and Environment (HSE) department.
See a need, fill a need: The mental health services they needed
“See a need, fill a need.”
This is the catchy tag line for BigWeld industries – the fictional technology company from the 2005 children’s movie “Robots”.
Meet Jing Tadeo
What’s the longest you’ve ever worked at a single employer?
There aren’t many of us out there that can boast more than 30 years all at one company.
See what it is that’s so special about Toyota Motor Corporation Australia that Jing Tadeo has felt like she belonged for over three decades!
Frequently asked questions
What is the difference between the social media carousel, video and long-form article options for employer stories?
When completing the employer story selection form, you’ll be asked to choose whether you want your story to be shared as a social media carousel, video, or long-form article. Here’s a breakdown of each format:
Social media carousel
A carousel consists of multiple slides that users can swipe through on platforms like LinkedIn or Instagram. Each slide includes short, punchy quotes or insights—these could be from an employee, a leader, or a spotlight on a specific initiative, benefit, policy, or employee story within your company. It’s a visually engaging format that works well for concise messages and typically performs strongly on social media.
Great for: High-impact, bite-sized stories with visual appeal.
View example here.
Video
This option allows someone from your team to speak directly to camera by answering a short set of guided questions. This could be a people leader, program owner, or spokesperson sharing details about a specific initiative, benefit, policy, or employee experience. They’ll receive a link to record their responses on their phone or laptop—no special equipment needed. They can re-record each answer until they’re happy, and we’ll handle the editing before sending the final version for approval. Filming in a space that reflects your workplace (like an office or worksite) is encouraged.
Great for: Personal, authentic storytelling that highlights workplace initiatives, benefits, policies, or employee stories.
Long-form article
This is a blog-style story published on the WORK180 website. We’ll also share a teaser (short excerpt and image) across our social channels with a link to the full article. This format is ideal for in-depth storytelling about a specific initiative, benefit, policy, or employee experience your company is running. It could include details on how the initiative came to life, the impact it’s had on employees, key aspects of the program, or how it’s helping to create a more inclusive and supportive workplace.
Great for: Showcasing the success and impact of workplace initiatives, benefits, policies, or employee stories.
View example here.
How does the video process work?
We’ve made it simple and stress-free.
If you select a video story, just enter the name and email of your chosen spokesperson in the form.
They’ll receive a link via email to record their answers using their phone, laptop or desktop computer —no special equipment needed and only takes a few minutes.
What to expect:
- They’ll be guided through a few short questions related to your selected topic.
- Answers can be re-recorded until they’re happy with them.
- We recommend filming in a location that reflects your workplace (e.g. vibrant office, site, depot)—avoid boring white walls for backgrounds and loud background noise.
- Once submitted, we’ll handle all the editing and send you the final video for approval.
Will the story follow our corporate tone of voice?
WORK180 will be narrating the written content we write about your organisation. To this end, we will be using our own brand guidelines and tone of voice, and not attempting to replicate each Endorsed Employers individual corporate brand voice.
We’ve been writing for our audience for a while now, and know how to hit that empathetic and conversational tone just right to keep our readers engaged and inspired. This third-party perspective of your organisation provides additional influence, credibility, and authenticity to your Endorsed Employer brand.
Will I get to review the story before it's published?
Yes. We will of course appreciate your participation and feedback in the fact-checking process. However, in terms of the style and tone of voice, as the narrators of the content we must be consistent with the trusted brand tone our audience has come to expect. So, please be aware some suggestions or edits that conflict with this tone may not be applicable.
How long before the story will be published?
From the time we receive a completed nomination form, we will try to have the story live on our platforms within 12 weeks.
Any tips for how I can find an employee to be featured in a story?
There are a few ways you can go about selecting the perfect ambassador:
- Speak with your recruitment or talent acquisition teams to see if there are any particularly difficult roles to fill, we can write a story to help make these roles more attractive to jobseekers.
- Are there any known blockers preventing more diverse candidates from applying to your organisation, we could talk to someone who can bust these myths or shed more accurate light on the culture.
- Find employees that are already skilled in promoting you on social media, at career fairs, or as internal brand ambassadors.
- Ask business leaders to nominate employees from their departments, who either have interesting experiences to share or have been recently rewarded or recognised for their work.
- Select employees during the onboarding process. Having just made the decision to join your company themselves, these employees have fresh insights into the barriers and attractors that will resonate with similarly qualified candidates.
- Alternatively, give employees the opportunity to nominate themselves by putting the call out on internal communication platforms.
How will I know when our story is live?
Once the story is published, you will be provided with the links.
Please feel free to share these across your own channels.
Other powerful employer branding tools to tell your story
Advocacy Campaigns
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Job Vacancy Campaigns
Turn job ads into eye-catching social content that reaches thousands of women across key social media platforms.