What your story will look like
Once you’ve chosen your story topic, you’ll be guided through a short submission form where you’ll also select the format. Each format offers a different way to showcase your story:
Short video
- Creating a video story is as easy as answering a few questions on your phone or laptop—no special skills or equipment needed! We use Vouch, a user-friendly tool that makes it simple.
- Published on your employer profile as evergreen content that continues to amplify your brand for the long term.
- View example here
Please select your employer story topic:
Publish a guest blog from one of your experts
Showcase your leadership with a thought-provoking article from one of your internal experts. This is your chance to dive deeper into a key topic and position your organisation as a voice of influence in equity and inclusion.
Read
Published on the WORK180 blog (10,000+ monthly readers and featured in the top 10 of Feedspot’s 30 Best Career Woman Blogs and Websites) and promoted via our social channels.
Where this story appears:
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WORK180 blog
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WORK180 social channels
Story format options:
-
Blog article
3 questions with an HR or hiring manager
Help candidates get to know the person behind the job ad. In this story, one of your hiring leads or managers shares what they value in a team member, how they support growth, and what candidates can expect from their leadership style. Because for many job seekers, who they’ll report to matters just as much as the role itself.
Read
Where this story appears:
-
WORK180 blog (blog articles only)
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Your WORK180 employer profile (videos and blog articles only)
-
WORK180 social channels
Story format options:
-
Short video
-
Social media carousel
-
Blog article
3 questions with a working parent
Highlight the experience of a parent in your team and how your organisation supports them to thrive. From flexibility and leave to leadership backing and team culture, this story shows what meaningful support really looks like.
Read
Where this story appears:
- Your WORK180 employer profile (videos and blog articles only)
- WORK180 social channels (social media carousels and blog articles only)
Story format options:
- Short video
- Social media carousel
- Blog article
3 Questions with a CEO/Senior Leader
Show candidates what leadership looks like at the top. In this story, your CEO or senior leader shares their vision for the business, what inclusive leadership means to them, and how they’re building a culture where everyone can thrive. It’s a powerful way to connect values with action—and demonstrate that change starts at the top.
Read
Where this story appears:
- Your WORK180 employer profile (videos and blog articles only)
- WORK180 social channels (social media carousels and blog articles only)
Story format options:
- Short video
- Social media carousel
- Blog article
Multi-person perspective: Senior leaders
Showcase your leadership team’s commitment to building a more equitable and inclusive workplace. This story gathers reflections from several leaders to demonstrate alignment, accountability, and cultural ownership from the top.
Read
Where this story appears:
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WORK180 blog (blog articles only)
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Your WORK180 employer profile (blog articles only)
-
WORK180 social channels
Story format options:
- Social media carousel
-
Blog article
Multi-person perspective: Women in the same team
Celebrate the power of representation and connection. This story features women working within the same team, sharing how they support each other, what inclusion means in their day-to-day, and what’s helped them succeed.
Read
Where this story appears:
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WORK180 blog (blog articles only)
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Your WORK180 employer profile (blog articles only)
-
WORK180 social channels
Story format options:
- Social media carousel
- Blog article
Showcase your diversity, equity and inclusion initiative or program
Do you have a standout DEI initiative or program making an impact? Whether it’s a mental well-being program, a thriving employee resource group, or a successful return-to-work program, share how you’re creating an inclusive workplace where women thrive!
Read
Where this story appears:
- Your WORK180 employer profile (videos and long-form blog articles only)
- The WORK180 Blog (Long-form blog articles only)
- WORK180 social channels (social media carousels and long-form blog articles only)
Story format options:
- Short video
- Social media carousel
- Long-form blog article
Share a team member’s inspiring story
We can create a story about your CEO or senior leaders, new recruits or first-year apprentices, industry experts or career transitioners, employees with children or without, people of all genders, ethnicities, abilities, sexual orientations, or their allies. Everyone is welcome!
Read
Where this story appears:
- Your WORK180 employer profile (videos and long-form blog articles only)
- The WORK180 Blog (Long-form blog articles only)
- WORK180 social channels (social media carousels and long-form blog articles only)
Story format options:
- Short video
- Social media carousel
- Blog article
Promote your standout policies or benefits
Are your policies leading the way in your industry? From flexible work to paid parental leave, showcase the benefits that make your workplace stand out. Attract top talent by highlighting the policies that truly support your people.
Read
Where this story appears:
- Your WORK180 employer profile (videos and long-form blog articles only)
- The WORK180 Blog (Long-form blog articles only)
- WORK180 social channels (social media carousels and long-form blog articles only)
Story format options:
- Short video
- Social media carousel
- Blog article
Multi-person perspective: Early career employees
Give voice to your early-career talent—such as graduates, interns, or apprentices. This story brings together their perspectives to show how your organisation is nurturing growth, belonging, and real-world experience from the ground up.
Read
Where this story appears:
-
WORK180 blog (blog articles only)
-
Your WORK180 employer profile (blog articles only)
-
WORK180 social channels
Story format options:
- Social media carousel
- Blog article
Behind the scenes: A day in the life
Take people inside a real role at your organisation. This story shows what a typical day looks like through the eyes of one of your employees—offering an authentic view into the tools, tasks and team dynamics that shape their experience.
Read
Where this story appears:
-
WORK180 blog (blog articles only)
-
Your WORK180 employer profile (videos and blog articles only)
-
WORK180 social channels
Story format options:
-
Short video
-
Social media carousel
-
Blog article
Examples of Employer Feature Stories
The hockey goalie that’s building a winning team in data science
What do rugby, hockey, ice dancing, and world-class data science and advanced analytics have in common? And no, the answer isn’t a sequel to Brad Pitt and Jonah Hill’s oscar nominated movie, Moneyball.
The answer we are looking for, is Cassie Jordan.
Taylor’s Undergraduate Story – Brisbane Airport Corporation
How one woman is making the gas industry safer, fairer, and better for all women
When Michelle Zaunbrecher faced a significant health challenge in 2017, she took the opportunity to reflect on her life.
At the time, she was already the Vice President of Arrow Energy‘s Health, Safety, and Environment (HSE) department.
What’s it really like to work at Sportsbet
See a need, fill a need: The mental health services they needed
“See a need, fill a need.”
This is the catchy tag line for BigWeld industries – the fictional technology company from the 2005 children’s movie “Robots”.
How WORK180 supports employees and creates a lasting impact
Meet Jing Tadeo
What’s the longest you’ve ever worked at a single employer?
There aren’t many of us out there that can boast more than 30 years all at one company.
See what it is that’s so special about Toyota Motor Corporation Australia that Jing Tadeo has felt like she belonged for over three decades!
Frequently asked questions
What is the difference between the social media carousel, video and long-form article options for employer stories?
When completing the employer story selection form, you’ll be asked to select whether you want your story to be shared as a social media carousel, video, or long-form article.
Social media carousel
A carousel is made up of multiple slides that users can swipe through on platforms like LinkedIn or Instagram. Each slide includes short, punchy quotes or insights—these could be from an employee, a leader, or a spotlight on a specific initiative your company is running. It’s a visually engaging format that works well for concise messages and typically performs strongly on social media.
Great for: High-impact, bite-sized stories with visual appeal.
Where this type of story appears:
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WORK180 social channels (LinkedIn and Instagram)
View example here
Video
This option allows someone from your team to speak directly to camera by answering a short set of guided questions. This could be a people leader, program owner, or spokesperson sharing details about a specific initiative or how that initiative has personally impacted them or others. They’ll receive a link to record their responses on their phone or laptop—no special equipment needed. They can re-record each answer until they’re happy, and we’ll handle the editing before sending the final version for approval. Filming in a space that reflects your workplace (like an office or worksite) is encouraged.
Great for: Personal, authentic storytelling that puts a face to your culture.
Where this story appears:
-
Your WORK180 employer profile
View example here
Long-form article
This is a blog-style story published on the WORK180 website. We’ll also share a teaser (short excerpt and image) across our social channels with a link to the full article. This format is ideal for in-depth storytelling about a specific initiative your company is running. It could include details on how the initiative came to life, the impact it’s had on employees, key aspects of the program, or how it’s helping to create a more inclusive and supportive workplace.
Great for: Showcasing the success and impact of workplace initiatives and programs.
Where this story appears:
-
Your WORK180 employer profile
-
WORK180 social channels
View example here
How does the video process work?
We’ve made it simple and stress-free.
If you select a video story, just enter the name and email of your chosen spokesperson in the form.
They’ll receive a link via email to record their answers using their phone, laptop or desktop computer —no special equipment needed and only takes a few minutes.
What to expect:
- They’ll be guided through a few short questions related to your selected topic.
- Answers can be re-recorded until they’re happy with them.
- We recommend filming in a location that reflects your workplace (e.g. vibrant office, site, depot)—avoid boring white walls for backgrounds and loud background noise.
- Once submitted, we’ll handle all the editing and send you the final video for approval.
Will the story follow our corporate tone of voice?
WORK180 will be narrating the written content we write about your organisation. To this end, we will be using our own brand guidelines and tone of voice, and not attempting to replicate each Endorsed Employers individual corporate brand voice.
We’ve been writing for our audience for a while now, and know how to hit that empathetic and conversational tone just right to keep our readers engaged and inspired. This third-party perspective of your organisation provides additional influence, credibility, and authenticity to your Endorsed Employer brand.
Will I get to review the story before it's published?
Yes. We will of course appreciate your participation and feedback in the fact-checking process. However, in terms of the style and tone of voice, as the narrators of the content we must be consistent with the trusted brand tone our audience has come to expect. So, please be aware some suggestions or edits that conflict with this tone may not be applicable.
How long before the story will be published?
From the time we receive a completed nomination form, we will try to have the story live on our platforms within 12 weeks.
Any tips for how I can find an employee to be featured in a story?
There are a few ways you can go about selecting the perfect ambassador:
- Speak with your recruitment or talent acquisition teams to see if there are any particularly difficult roles to fill, we can write a story to help make these roles more attractive to jobseekers.
- Are there any known blockers preventing more diverse candidates from applying to your organisation, we could talk to someone who can bust these myths or shed more accurate light on the culture.
- Find employees that are already skilled in promoting you on social media, at career fairs, or as internal brand ambassadors.
- Ask business leaders to nominate employees from their departments, who either have interesting experiences to share or have been recently rewarded or recognised for their work.
- Select employees during the onboarding process. Having just made the decision to join your company themselves, these employees have fresh insights into the barriers and attractors that will resonate with similarly qualified candidates.
- Alternatively, give employees the opportunity to nominate themselves by putting the call out on internal communication platforms.
How will I know when our story is live?
Once the story is published, you will be provided with the links.
Please feel free to share these across your own channels.
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